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応募

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT VIETNAM IS LOOKING FOR A CATEGORY DIRECTOR

SENIORITY LEVEL: Senior Level

FUNCTION:Marketing – Category Management

SALARY RANGE: Competitive market salary + Bonus scheme + Excellent benefits

LOCATION: Ho Chi Minh City, Vietnam

ROLE POSITIONING AND OBJECTIVES

Reports to: Cluster Head of Marketing Deployment

Reporting Level: Manages Self & Others

WHAT YOU WILL BE ACCOUNTABLE FOR

  • Shaping Category Future: Accountable in shaping category vision & long-term growth strategy through annual Strategic Market Plans development, Cycle Planning and Pricing Strategy; ensuring the delivery of sustainable market share growth and profit improvement that aligns with strategic business objectives of Vietnam. Require deep dive analytics skill at industry & total portfolio level to drive decision making on other commercial aspects (pricing, productivity).
  • Stakeholder Engagement: Foster strong relationships with key internal and external stakeholders, ensuring seamless collaboration.
  • Team Development and Succession Planning: Cultivate a high-performing team by providing coaching and mentorship to direct and indirect reports. Foster an environment conducive to individual growth, enabling effective succession planning.
  • Innovation & Transformation Drive: Foster a culture of innovation and lead transformative initiatives in products and processes, leveraging cutting-edge strategies to gain a competitive advantage and meet evolving market demands.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

  • Bachelor's degree in Business, Marketing or any related field.
  • Minimum experience of 5 years in Brand Marketing/ Trade Marketing in a sizeable FMCG company (preferable an MNC) in senior managerial roles
  • English, Vietnamese Fluent
  • Ability to work and deliver results under high pressure
  • Commercial acumen: Expertise in building brand strategy while embedding commercial metrics consideration.
  • Combined communication skill to drive influence on the defined strategy.
  • Product & brand understanding: Brand & product knowledge to effectively cascade & keep track brand performance in execution level.
  • Data analytics: ability to extract, read & analyze data including Retail Audit, Brand Track & Sale data to generate insight at different level and recommend action plan from brand building perspectives.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business

応募

BAT は他社と一線を画すスピ
ードで成長しています

私たちと一緒に
「より良い明日」を築きましょう

今すぐ応募して、2030 年までにカ
ーボンニュートラルを目指す当社チームの一員になってください