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BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT FranceIS LOOKING FOR A Trade Cycle Planning Manager


JOB TITLE: : Trade Marketing Planning Manager


SUB FUNCTION: Business Development

CITY & COUNTRY: Paris La Défense, France


What are the key objectives and expectations from this role?  

Driven by our Better Tomorrow global strategy, BAT is growing and changing faster than most other FMCG companies.

To ensure we achieve our ambitious goals, we are looking for the best talent out there.

In this occasion, we are hiring for a super star, self-starter, analytically driven and passionate Trade Marketing Planning Manager to join our Business Development team and lead our trade cycle plans.

In a nutshell, our chosen one will oversee the following:

  • Build our cycle plans across all channels and categories
  • Lead the reporting of the cycle plan results and analyze results to drive optimization
  • Drive collaboration, clarity and alignment across teams in BAT France to optimize ways of working and results

Reports to

Head of Business Development

Number of Direct Reports


Core Relationships

Internal BD, KAM, SP&I, Field Force & Activation teams

External - Customers

Geographic Scope 


Travel Required



  • Leads, develops, and motivates a team of 3 Associate Managers
  • Generates all Trade Marketing targets across all channels by balancing capacity and priorities
  • Creates the right trade plans that will achieve said targets
  • Plans resources & allocation of resources as per the cycle plan to ensure execution excellence
  • Ensures all activities happen timely with the contribution of every relevant department
  • Follows up on every activity of the Cycle Plan to discover insights on success rates and ROIs
  • Uses the above insights to further optimize future cycle plans to minimize investment and maximize outputs
  • Owns and continuously develops the Brand Coverage, Trade Coverage and Retail Classification Model for the French Market
  • Commercial ownership of instructions for our Sales Teams. Ensuring high quality of inputs to facilitate meaningful and impactful presentations
  • Being the SPOC between Activation and Sales Teams for co-ordination and alignement of adhoc activities
  • Conducts progress review meetings to ensure alignment and targets’ achievement
  • Presentation of plans and ongoing projects to key internal stakeholders on various occasions as and when needed
  • Supports the BDM with adhoc projects/initiatives as and when needed
  • Budget holder of the BD team



Experience Required

  • FMCG experience
  • Retail experience
  • Sales experience and Trade Marketing

Technical / Functional / Leadership Skills  Required

  • Analytical skills
  • People management experience
  • Agile / Growth Mindset
  • Proactiveness, Ownership, Performance driven
  • Strong story telling capabilities
  • Able to build relationships with stakeholders
  • English fluency is a must, ideally French too
  • Ideally Power BI development skills, super strong excel skills a must

Education / Qualifications / Certifications Required

  • BSc must have
  • MSc in a quantitative field is ideal


  • Experience in Product Buyers side
  • Understand regulated environment
  • Ecommerce experience


  • Do you have recent experience in innovative product launches?
  • Are you excited about business transformation?
  • Are you always seeking to embrace new challenges?


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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