BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco Italia is looking for a Senior Media Manager, to join the Marketing team based in Trieste.
As the Senior Media Manager, you will play a pivotal role in shaping and driving the regional media strategy, ensuring alignment with business objectives, and driving media maturity across our AME End Markets.
You will orchestrate the strategic direction and execution of Paid Media initiatives across multiple markets, focusing on advancing media capabilities, identifying innovative opportunities, and ensuring the successful delivery of high-performing campaigns. Collaborating closely with internal collaborators, agencies, and external partners, you will work to increase value and drive significant business impact.
Your key responsibilities will include:
- Identify and evaluate emerging media technologies, platforms, and innovative startups to ensure the business remains at the forefront of digital marketing
- Champion media best practices across the organization, leading training sessions and producing educational materials
- Establish robust performance measurement frameworks, using data analytics to drive actionable insights and campaign optimizations
- Coordinate the planning, execution, and optimization of multi-channel paid media campaigns across AME, ensuring outstanding delivery
- Partner with CRM, Web, and Data teams to drive personalization and optimize multi-touchpoint consumer journeys
- Build positive relationships with external agencies, publishers, and technology partners to improve media performance and value
- Collaborate with cross-functional teams to align media strategies with broader marketing and commercial objectives
What are we looking for?
- Bachelor’s Degree in a relevant professional qualification
- Minimum 7 years’ experience in Paid Media strategy and execution across multiple platforms (DV360, Facebook Ad Manager, Google Ads, SA360). The experience in an agency and in-house environments is considered an advantage.
- Proven leadership experience in leading and developing high-performing teams
- Strong experience in running multi-market, multi-channel media campaigns with a focus on personalization
- Advanced proficiency in industry-leading analytics tools (Adobe Analytics, Google Analytics)
- Expertise in data-driven decision-making, campaign optimization, and audience segmentation
- Deep understanding of digital media tracking, tagging, and attribution models
- Strong business partnering approach and relationship-building skills, both internally and externally
- Commercially minded with a track record of delivering measurable business impact
- English language – proficient level
- Preferred: Google Ads certified / Google Marketing Platform certified / Facebook Ads certified
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.