BAT is evolving at pace into a global multi-category business on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco Romania has an exciting opportunity for a Junior Campaign Planning Manager in Bucharest.
What are the key objectives and expectations from this role?
Understanding the portfolio strategy & the brand priorities for 12 months horizon as to fairly judge the campaigns in focus and building the best content planning and deployment plan. Sets the deployment framework and the timeline for all campaigns and activities in plan through a good management and coordination process.
What is the direct impact of this role on the team or organization?
Support Consumer Experience Team & Marketing Function on key business objective & focus areas. Aligns stakeholders to a common ground that satisfies both objectives and resources in order to develop the optimal plan (with the optimal resources) for each campaign in the multi-brand / multi category context.
Your key responsibilities will include:
Cross-channel content planning:
- Facilitate meetings that involve all stakeholders required to help plan and gather info about campaigns: Kick Off, alignments, Wrap-Up, activity Recco, Campaign Evaluation
- Make scenarios of activation plan for each campaign (SOV, Retail Visibility, SAs, passive offers, 121, digital), depending on campaign focus and budget
- Multicategory planning: asses each channel in term of what it can deliver: AW, impressions, trial, equity, etc. and use this knowledge to deliver objectives for all BAT campaigns.
- Build the TP list. After wrap-up is signed off, collect all TPs by channels & timelines driving follow-ups with each stream to avoid delays
- Keeps all functions updated on the progress of development and implementation of campaigns and activities set in cycle plan while highlighting sensitivities whenever needed
- Uses insights & analysis to best plan the content of when, where and how long we showcase each brand in all activation channels (target reach, frequency of exposure).
- Monitor execution together with channel owners in order to maximize campaign KPIs
- Uses integrated planning tool as a single view reporting and analysis resource
Promo planning:
- Allocate, monitor and evaluate proper support to reach defined KPIs for each campaign (on each of the activated channels)
- Build & monitories yearly plan (period, mechanics, accounts, budgets) on all categories / all channels
- Track in market trends and developments on all channels foreseeing opportunities and potential treats
- Assist channels to input data, assure full plans are in the system and provide reports
What are we looking for?
Experience Required:
- 3-5 years of experience working within marketing different areas (trade, activation, brand, SP&I)
Technical / Functional / Leadership Skills Required
- Proficient in MS Office
- Strong communication skills at all levels with internal & external stakeholders, Effective communication, briefing and presentation skills;
- Attention to details as well Planning & Organizing skills
- Good networking skills
- Commercial acumen
- Resilient, flexible (adaptability) and confident to work in a fast-paced dynamic environment
Education / Qualifications / Certifications Required
- University Bachelor Degree
- Fluency in written and spoken Romanian and English
BENEFICIAL
- Thirst of knowledge: wanting to know the macro picture vs specializing in one aspect
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.