BAT Japan
BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our new values every day.
Come and Join us!
JOB TITLE: Web Executive
REPORTS TO: Head of EC and Web
LOCATION: Tokyo, Japan
ROLE SUMMARY
The Web Executive is responsible for handling and optimizing digital content, coordinating with internal and external partners to ensure seamless execution of web-related tasks. This role focuses on content management, web troubleshooting, and ensuring compliance with brand guidelines. The Web Executive supports digital marketing initiatives and enhances online consumer engagement by maintaining and updating web assets.
ACCOUNTABILITIES
• Manage and localize digital assets and toolkits for online activation, ensuring alignment with brand and business objectives.
• Coordinate with digital marketing teams to share and triage web content across platforms.
• Brief agencies and vendors on web activation creatives and front-end development requirements.
• Ensure timely publishing and maintenance of content, working closely with vendors including but not limited to front to back end developers and publishers
• Conduct pre-flight testing and final sign-off for all web-related activities to ensure quality and compliance.
• Troubleshoot web-related issues and provide solutions to enhance the user experience.
• Oversee web translations and ensure consistency across all language versions.
• Monitor and manage web vitals, ensuring optimal website performance and consumer engagement.
• Support incident management and resolve any fraudulent or non-compliant activities on digital platforms.
• Provide ad hoc support for non-campaign tasks, such as asset swaps and web updates.
EXPERIENCE, SKILLS, KNOWLEDGE
Essential:
• 2+ years of experience in web content management, digital marketing, or a related field.
• Familiarity with web content management systems and tools (e.g., Adobe Experience Manager).
• Strong understanding of digital marketing and web performance metrics.
• Excellent communication and coordination skills, with the ability to manage multiple partners.
• Attention to detail and the ability to ensure quality and compliance across all deliverables.
Desirable:
• Experience working in the Japanese market or similar cultural contexts.
• Knowledge of HTML, CSS, and basic web development principles.
• Familiarity with SEO best practices and analytics tools.
• Experience in troubleshooting and resolving web issues.
WE ARE BAT
BAT is committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
BAT is an equal opportunity employer and follows all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
All candidates will receive consideration for employment without regard to gender, race, religion or belief, disability, age, sexual orientation, etc.
BAT Japan