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ROLE PROFILE
JOB TITLE: Sales Representative
FUNCTION: Marketing
SUB FUNCTION: Trade Marketing
CITY & COUNTRY: Barcelona, Spain
ROLE SUMMARY
What are the key objectives and expectations from this role?
Execute all brand & trade cycle plan activities with excellence in execution to drive SOM growth, IMS volume and brand activations in the outlets to influence in consumers moment of truth. Establish close engagement with retailers and staff in order to gain trade support and loyalty for BAT brands. Trade Marketing reps are the image of the company and must be able to transmit BAT values and culture.
What is the direct impact of this role on the team or organization?
The job holder’s role is to execute first class excellence in execution in order to achieve right distribution level, share of market and volume targets for the territory.
Reports to | Area Sales Manager |
Number of Direct Reports | 0 |
Core Relationships | Internal –Area Sales Manager, Brand, trade, LEX, FIN, HR External – stakeholders, tobacconists, HORECAs |
Geographic Scope | Iberia market |
Travel Required | 95% |
ACCOUNTABILITIES
- Execute Trade and Brand Marketing activities and programs (Distribution, Display & Dialogue) within the territory according with the cycle plan activities requirement of excellence in execution.
- Ensure the right BAT portfolio distribution and optimum stocks management on each outlet to contribute with the SOM growth for BAT brands.
- Manage the information with accuracy and ownership while maintaining database of outlets (driven by Petra System or California) updated and correct.
- Execute the Trade Coverage Plan (TCP). Ensure agreed coverage and call frequency for the itinerary aligned with the cycle plan activities and the guidelines of the Areas Sales Manager.
- Identify opportunities and create plans for all sales channels in the area
- Engagement with key business partners to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.
- Competitor’s intelligence: notify all competitors activations or NPI in the market. Be able to size these actions and recommend action plans.
- Cost conscious: complete every internal report for gas spent, parking tickets, stock in the vehicle, etc, according with BAT procedure.
- Keep updated all the information records required in the Company's information systems, in quality, time and form. Connect daily with the central via UMTS, to transfer the information to the company's information systems, retrieve the mail and thus keep them up to date.
- Ownership and accountability of resource. Maximize resource allocation for SOM growth (121, POSM). Understanding of the investment done by the company in the territory.
- Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS standards and procedures BAT group
EXPERIENCE, SKILLS, KNOWLEDGE
ESSENTIAL
Experience Required
- Approximately 1/2 years experience in trade marketing/sales department and in FCMG.
Technical / Functional / Leadership Skills Required
- Functional Knowledge & Skills
- Results oriented
- Negotiation skills
- Customer service orientation
- Clear understanding of BAT trade strategies
- Cross-market knowledge
- Medium-High Microsoft Office package (Windows)
- Managerial & Interpersonal Skills
- Teamwork and cooperation
- Personal motivation
- Strong interpersonal skills
- Critical and analytical thinking
Education / Qualifications / Certifications Required
- University degree.
BENEFICIAL
- MBA or Master Degree
- Good English ability. Can converse confidently. (Only for Border and Touristic TMR)
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.
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