Consumer Insights Manager

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

Be the clear voice of the consumer multi-country in BAT!

Within this role you generate, aggregate and support landing innovative consumer insights on nicotine categories to ensure consumer-centric Marketing strategy and plan development as well as execution across Marketing functions and multi-country Markets.

Build the consumer journey framework for a specific category to find opportunities, business challenges and help addressing each consumer journey stages.

Drive continuous evaluation of category, brand to assess and highlight business opportunities and risks and enable strategical business decisions.

Your key responsibilities will include:

• Focus on single & cross - category deep - dive analysis to generate actionable insights enabling best portfolio decisions and industry usage understanding.
• Generate, condense, and support the delivery of comprehensive, forward-looking, and actionable consumer insights. Develop mid- and long-term Marketing and corporate strategies and plans to enable effective strategical, operational, and tactical business decisions.
• Build strong and trustful network with BAT multi-country market teams to ensure alignment and foster information exchange to accelerate learning.
• Be responsible for the relationship with strategic agency partners, ensuring overall agency delivery is in line with business needs, best practice, and BAT standards.
• Act as a consultant to our multi-country Marketing community on all business insights related matters.
• Align with Insights team on priorities, define watch outs and ways to address.
• Lead, mentor and develop Category Consumer Insights Executive team members.
• Prepare performance reviews, deep - dive consumer presentations for local end markets and be catalyst in preparation of business review presentations.

What are we looking for?

• Demonstrated experience in Marketing functions within a multinational company environment, ideally within FMCG or research agency.
• In-depth understanding of consumer and market research tools, both quantitative and qualitative.
• Deep understanding of consumer needs, attitudes, and behaviours.
• Strong holistic business understanding and commercial acumen.
• Ability to translate research results and data into actionable, compelling insights and opportunities.
• Comprehensive analytical, conceptual, and strategic skills.
• Effective communication, presentation, negotiation, networking, and facilitation skills
• Ability to influence senior decision-makers and to solve conflicts between interpersonal layers and functions.

BENEFICIAL

• Consumer Analytics experience
• Brand Marketing experience or Consumer Insights Agency experience

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.